No I won't get fooled again!
This shot is taken inside the The Who Shop, East Ham, and the Daleks are plastic, so no need to go and hide behind the sofa. This sort of shop is so typical of the esoteric, individualistic shops that used to proliferate in London, but are now few and far between.
Of course, I'm of that generation that can't think of a Who Shop, without thinking of The Who in general, and Who's Next? specifically. Now doesn't that bring back memories?