Electronic Paper
It appears that the London Evening Standard paper is getting a little desperate for readers with all the free sheets doing the rounds. They've started off an Eros Card - a card you can use to buy your paper. There was a big marketing push in Victoria Station yesterday. Me? I've always found it tough to read a paper on a bike. But when I looked through the list of benefits, in amongst the [cough cough] amazing and fascinating stuff, I saw "10% off in Foyles". Hmmm, I thought.
posted by Ham at 00:50 -- Comments here: 2
Comments on "Electronic Paper"
I wondered what they were promoting. Saw them everywhere yesterday. I tend to dodge all those handouts.
Newspapers here have not resorted to handouts yet but I suspect if it works there it will be tried here.