Electronic Paper

It appears that the London Evening Standard paper is getting a little desperate for readers with all the free sheets doing the rounds. They've started off an Eros Card - a card you can use to buy your paper. There was a big marketing push in Victoria Station yesterday. Me? I've always found it tough to read a paper on a bike. But when I looked through the list of benefits, in amongst the [cough cough] amazing and fascinating stuff, I saw "10% off in Foyles". Hmmm, I thought.
			posted by Ham at 00:50 -- 
				 
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Comments on "Electronic Paper"
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 Anonymous said ... (11:03) : 
  		    					 
  			       				
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 Anonymous said ... (13:06) : 
  		    					 
  			       				
post a commentI wondered what they were promoting. Saw them everywhere yesterday. I tend to dodge all those handouts.
Newspapers here have not resorted to handouts yet but I suspect if it works there it will be tried here.