So we're back in Golbourne Road again, this close scrutiny of a very short area of one street serves two purposes. First, in my mind this 100 yards of street is a perfect microcosm of the macrocosm melting pot that is London. Second, it makes the best use of a scarce resource - my time to take photographs! Today, I'm focused on a trendy shop, the sort that want you to pay lots of money for things you don't quite need. That slogan on the bag made me smile, then made me a little queasy.