Atrium Shopping

In the absence of any hard information, I'd like to lay claim for the invention of atrium stores for London and Terrence Conran. As far as I know, he was the first to make the bold step of carving huge chunks out of store space, replacing the old storerooms with display space, stacking all the stock together with the items to be sold. It is part of our vocabulary of shops these days, but it was hugely innovative when it first started.