Nothing Seedy Here
Shepherd's Market sits on the site of the old May Fair - that gave its name to Mayfair - and was closed in the early 18th Century because of rioutous behaviour. So, a bloke named Shepherd came along and built this, nothing to do with sheep or farming. It always used to have a fabulously seedy atmosphere, but over the last 20 years it has been gentrified. There may be one or two signs for "models" still, but they are easy to pass by without noticing.